دانلود کتاب Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy

Name: Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy
Availability: InStock
Author: Nicole Pfeffermann
ISBN: 9783319495408, 9783319495422

by Nicole Pfeffermann, Julie Gould (eds.)

عنوان فارسی: استراتژی و ارتباطات برای نوآوری: دیدگاه های یکپارچه بر نوآوری در اقتصاد دیجیتال
ناشر: Springer International Publishing
سال: 2017
ویرایش: 3
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): XXVI, 424-
شابک: 9783319495408, 9783319495422
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 7.08 مگابایت

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جزییات کتاب

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.