دانلود کتاب The hidden persuaders

Name: The hidden persuaders
Availability: InStock
Author: Packard
ISBN: 9781935439530,1935439537

by Packard, Vance

عنوان فارسی: متقاعد کننده پنهان
ناشر: Ig Pub.
سال: 2007
ویرایش: Reissue edition.
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 240
شابک: 9781935439530,1935439537
نوع فایل: EPUB دانلود نرم افزار مطالعه
حجم: 0.38 مگابایت

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جزییات کتاب

This book is the author's work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling. A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, this was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, the author shows how the insidious manipulation practices that have come to dominate today's corporate driven world began. This book has forever changed the way we look at the world of advertising. Read more...

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