دانلود کتاب New Products Management

Name: New Products Management
Availability: InStock
Author: C. Merle Crawford
ISBN: 0073404802,9780073404806

by C. Merle Crawford, C. Anthony Di Benedetto

عنوان فارسی: محصولات جدید مدیریت
ناشر: McGraw-Hill Education
سال: 2011
ویرایش: 10
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 576-592
شابک: 0073404802,9780073404806
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 5.41 مگابایت

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Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.