دانلود کتاب Ben & Jerry’s: Preserving Mission and Brand within Unilever

Name: Ben & Jerry’s: Preserving Mission and Brand within Unilever
Availability: InStock
Author: James Austin

by James Austin, James Quinn

عنوان فارسی: بن و جری: حفظ ماموریت و مارک در یونیلور
ناشر: Harvard Business School Publishing
سال: 2005;2007
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 18-18
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 4.80 مگابایت

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In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's history, including: how to manage employee morale; whether to include synthetic ingredients to meet consumer preferences; how to preserve the company's tradition of speaking out on public issues; and how to maintain the company's distinctive brand image. Also, depicts an innovative corporate governance model with an external board comprising former Ben & Jerry's executives to advise the new CEO on managing the company's distinctive brand and values.

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