دانلود کتاب Behavioral Economics and Public Health

Name: Behavioral Economics and Public Health
Availability: InStock
Author: Christina A. Roberto
ISBN: 2482238948,9780199398485,2015006806

by Christina A. Roberto, Ichiro Kawachi

عنوان فارسی: اقتصاد رفتاری و بهداشت عمومی
ناشر: Oxford University Press
سال: 2015
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 367
شابک: 2482238948,9780199398485,2015006806
نوع فایل: MOBI دانلود نرم افزار مطالعه
حجم: 1.87 مگابایت

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جزییات کتاب

Behavioral Economics and Public Health is the first title to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this title offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this title is a trailblazing new approach to the most difficult and important problems of our time.