دانلود کتاب Business and the Beautiful Game

For years, the cliches of the football world have been used as everyday boardroom language, with phrases such as 'what's the score? ' and 'we're playing the long game' becoming commonplace. "Business and the Beautiful Game" cleverly applies the analogy of football to the world of business and in doing so compares and contrasts the key elements in the world of commerce to the parellels of the beautiful game. This unique book uses signposts founded in football folklore to help the reader absorb as much information as possible. For example, 'Tactics' replaces the customary 'Summary' signpost to emphasise the key points whilst maintaining the football theme. Chapter headings draw on essential components of the beautiful game that can be equally well applied to management, for example 'Captaincy' represents 'Middle Management'. This clever and non-linear structure allows readers to dip in and out of the sections they want to focus on. Combining the vital elements of wit and wisdom, this book makes useful observations without taking the business world too seriously. It's an entertaining read for anyone wanting a fresh outlook on the world of business.