دانلود کتاب A Short-Cut to Marketing the Library

Name: A Short-Cut to Marketing the Library
Availability: InStock
Author: Zuzana Helinsky (Auth.)
ISBN: 9781843344254

by Zuzana Helinsky (Auth.)

عنوان فارسی: کوتاه کات به بازاریابی کتابخانه
ناشر: Chandos Publishing
سال: 2008
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 108-103
شابک: 9781843344254
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 3.00 مگابایت

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جزییات کتاب

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.Brief description of classical planning and marketing techniquesEasy to follow marketing tips geared to libraries and their offerings and working practicesEncouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed

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