دانلود کتاب The Shopping Experience

Name: The Shopping Experience
Availability: InStock
Author: Pasi Falk
ISBN: 0761950664, 9780761950660

by Pasi Falk

عنوان فارسی: تجربه خرید
ناشر: SAGE Publications Ltd
سال: 1997
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 224
شابک: 0761950664, 9780761950660
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 15.00 مگابایت

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جزییات کتاب

The last decade has witnessed a clear and steady rise of interest in consumer culture. Many commentators now argue that consumption rather than production is the axis of personal identity and meaningful social action - a standpoint that reverses the traditional view that consumption is an incidental, trivial feature in contemporary culture. This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the same time it avoids the moralizing tone of many contemporary discussions of shopping and consumption. The book uses an interdisciplinary resource base and comparative data to build-up a convincing analysis of the meaning of shopping

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